Patek Philippe, one of today's most iconic and expensive Swiss watch brands, has opened a one-of-a-kind exhibit in New York City.
"The Art of Watches, Grand Exhibition New York 2017" is 15,000 square feet of sparkling and historic watches and is situated in a two-story structure inside Cipriani's flagship location on 42nd Street.
The exhibit is meant, in part, to expose the brand to a younger generation who aren't buying watches like their parents did.
The exhibit is open through July 23. Let's take a look inside.
The exhibit is located in Cipriani in Midtown Manhattan, in a space that was once a bank.
Inside, visitors are immediately greeted with a reproduction of the historic facade of Patek Philippe's workshop in Geneva.
The first room shows a looping video about the history of Patek Philippe, stretching all the way back to its 1839 founding by Antoni Patek and Adrien Philippe.
In this room, visitors can see the special-edition watches Patek Philippe made to commemorate the exhibition.
Some of Patek Philippe's most famous creations are in New York for the first time ever. There's the Calibre 89, which was the most complex watch in the world when it was created in 1989.
Some devices serve several purposes. These pistols, for example, can both shoot perfume and tell time.
Watches owned by famous figures in history are everywhere you look. The one on the bottom left, for example, was once owned by Queen Victoria.
Source: Business Insider
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