Bloomberg analysts warn of a likely decline in traded volumes and a drop in market volatility after the start of the World Cup in Russia later today.
“People watch the World Cup and forget to trade,” said Hao Hong, chief strategist at Bocom International Holdings Co. in Hong Kong.
Asian traders will follow the championship, but it will be broadcast in the early morning hours of their time zone, and there are expectations that many traders will miss the working day.
Given the situation, the sectors where we can look for profits will be mostly – retail traders in sports goods such as Dick’s Sporting Goods Inc., JD Sports Fashion Plc and Sports Direct International Plc. Another great beneficiary in the world of football will be Adidas and Nike, who dress up many of the national teams, and that will be a huge advertisement for them.
Increases will also be made with hotel chains and travel agencies, live streaming on the Internet, and companies owning television broadcasting rights.
JP Morgan says Twitter will be one of the biggest winners of the world championship, with the company’s shares going well up from the start of the year.
Source: Bloomberg Finance L.P.
Trader Nikolay Georgiev