Cristiano Ronaldo is the biggest star in the biggest sport on the planet, and he’s paid handsomely for being so. In the last 12 months he earned $88 million to rank as the world’s highest paid athlete, the first footballer to do so.
The two-footed striker made $56 million in salary and bonuses from Real Madrid, the most valuable soccer club in the world worth $3.6 billion.
He made another $32 million from his endorsement deals, one third of which came from Tag Heuer and Nike.
He is also the face of Clear men’s hair products, Roc headphones, Herbalife and PokerStars. He also has his personal line of CR7 underwear, shirts, shoes, and namesake fragrance, suits and hotels (under construction). Not only that, billionaire Peter Lim’s Mid Media purchased Ronaldo’s image rights in an estimated $40 million, 6-year deal and with a goal to grow his brand in Asia.
It is hard to find another athlete, or celebrity, with their name or face associated with as many products.
He is also the most popular athlete in the world by social media standards, with 215 million followers across Facebook, Instagram, and Twitter – 60% more than any other athlete.

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