Facebook expects a difficult 2021

Facebook Inc. on Thursday warned of a more difficult 2021 as the business, which is adapting to the global coronavirus pandemic, continues to rely on the company’s digital advertising tools.

The world’s largest social media company said it was facing “significant uncertainty”, citing impending changes in Apple’s privacy and a possible turnaround in the pandemic shift to online commerce.

The financial results of Facebook and those of Google and Amazon demonstrate how resilient the technology giants have been, even as the pandemic devastates other parts of the economy.

“Investors appear to be disappointed, although consumer growth jumped in most regions during the quarter, the social media platform reported a decline in consumers in North America, which includes the United States and Canada – the most lucrative advertising market,” said Jesse Cohen, senior. analyst at Investing.com.

Total spending increased 28% to $ 13.43 billion.

The company is under particularly strong pressure ahead of next week’s US presidential election and is seeking to avoid a repeat of 2016, when Russia used its platforms to spread election-related misinformation.