Every investor and trader will face losses at least once in their life. This is normal and should not concern you. However, it is important not to be swayed by your emotions and to avoid focusing too much on the initial price at which you bought the asset. Here’s a little tip for young investors who want to avoid the trap of emotional “sticking” to the entry price and make better decisions for their portfolio.
“The market doesn’t care about the price you paid for something. The only thing that matters is what you do now.”
The Trap of Sticking to the Entry Price: “I’ll sell when I break even”
This is very common behavior, especially among new investors. Imagine you bought a stock at $78, but it drops to $66. Instead of reassessing the situation, you decide to wait because you want to sell only when it reaches $78 again.
But here’s the truth: the stock doesn’t know or care where you bought it. If you focus on the price at which you entered the trade, you might lose far more than if you simply reassessed the situation.
Why Is This Mindset So Common?
- Losing money feels like a mistake, so we try to avoid realizing the loss.
- Returning to the entry price feels like justification.
- We often confuse hope with an actual plan.
But in investing, it’s not about being right; it’s about making good decisions in the moment you find yourself in.
Ask Yourself the Right Question: Would You Buy This Stock Today?
Forget about the price at which you bought it. If you had no position in this stock now, would you buy it again at the current price?
- Does it still have growth potential?
- Have things changed in the company or the market?
- Maybe something in your expectations has changed?
Be careful—it’s easy to fall into the greed trap and tell yourself, “If it’s cheaper now, it’s better!” This might make you justify your past decisions, but remember, you need to assess the current situation.
Reassess Your Analysis: Price Is Just One Factor
It’s important to look at not only the price but also the company’s fundamentals and technical analysis in the context of the current market.
- Are there news or changes in the economic environment that might affect the company?
- Are there risks you hadn’t seen before?
- Does the technical analysis still suggest it’s a good investment?
If you believed in something, but the data shows the situation is different, you need to reassess your strategy.
Think About Alternative Opportunities
Every dollar you’ve invested in a stock that’s not working could be used better elsewhere. Even if the stock recovers, you might have missed better opportunities.
Loyalty doesn’t pay off—good decisions do.
How to Free Yourself from Price Entry Bias
- Review the reason you bought the stock. Is it still valid? If not, you should change your decision.
- Don’t let emotions enter the analysis. The stock price reflects the market, not your feelings.
- Don’t double down on losses without a plan. Just because the price has dropped doesn’t mean you should buy more. Don’t follow hope; follow a well-thought-out plan.
- Use partial sales or rotations. You don’t have to sell everything. You can move some of your capital into better opportunities.
A Realistic View: Not Every Investment Works Out
It’s normal to make mistakes. It’s not normal to stay in a losing position just because you don’t want to admit you were wrong. Smart investors reassess their decisions, adapt, and act. This is how they accumulate capital over time.
Sometimes the best decision is simply to say:
“This is not where I would put my money today, so I’ll move on.”
Final Thought: Reset Your Mental Clock
You don’t need to hold on to your assets forever. The best investors reassess their strategies every time they look at their portfolio.
The key question isn’t, “Will this stock return to the price I bought it at?” It’s always: “Is this the best place for my money right now?” This is how you make better decisions and play a different game.
Varchev Absolute Trader
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